Manager Global Brand Marketing (6-7 month ltd)

Company: Adidas
Location: Carlsbad
Posted on: May 12, 2025

Job Description:

Manager, Global Brand Communications, Golf BU

LTD (6-7 months)




Purpose & Overall Relevance for the Organization:

Working closely with the Global Brand Comms Director, the Global Brand Comms Manager will assist the adidas Golf Global Brand Marketing team with the day-to-day execution and management of all marketing strategies and deliverables. Develops, coordinates, and executes branded communication materials, promotions and other initiatives that accurately reflect the adidas brand within the Golf category. Regularly collaborates with the Global Marketing team, Global Merchandising team, Sports Marketing team, Global Product Marketing teams and Regional Marketing teams for flawless and on-time execution.



Key Responsibilities:

• 
  
• Lead communications, planning and briefing for all key consumer-facing campaigns that meet brand standards, KPIs, budget targets and timelines
  
• Collaborate with Global Brand Design throughout asset creation process including development of messaging and elements that align with brand direction
  
• Lead seasonal photo shoot execution by coordinating with Global Merchandising and Global Product Marketing teams to order product and clearly position key product on athletes to deliver assets to support own DTC channels, PR and global retail/DPC partners.
  
• Work with Sports Marketing and regional marketing leads to strategically and impactfully leverage athlete service days
  
• Primary point of contact for day-to-day communication with regional marketing teams including bi-weekly call agenda and weekly communication of asset delivery status
  
• Create and manage details of brand calendars that clearly communicate timing for key global product launches and major events/initiatives
  
• Build strong relationships and work cross-functionally with global teams daily
  
• Assist with global MWB management
  
• Troubleshoot and resolve day-to-day issues or problems that affect marketing projects
  
• Coordinate internal and external feedback and approvals for assigned projects
  
  
  
  
  Key Relationships:
  
  
  • 
    
  • Global & US Brand Marketing
    
  • Regional Marketing leads
    
  • Global Product Marketing
    
  • Global Brand Design
    
  • Global Sports Marketing
    
  • Global CtC/Merchandising
    
    
    
    
    
    
    Knowledge, Skills and Abilities:
    
    
    • 
      
    • Broad understanding of brand management and how all facets of the market mix can affect consumer motivation and product needs
      
    • Ability to identify in-market opportunities and develop an execution plan
      
    • Strong communication skills (written, oral, presentation)
      
    • Highly developed attention to detail and follow-through against deadlines
      
    • Ability to work across teams and manage priorities to accomplish multiple tasks
      
    • Interest in sports required, general golf and golf footwear and apparel product knowledge preferred
      
    • Excellent computer skills (Excel, Power Point, Word)
      
    • Occasional travel
      
      
      
      
      Requisite Education and Experience / Minimum Qualifications:
      
      
      
      
      • 
        
      • Four-year Bachelor's degree in marketing, advertising or related field required
        
      • 5 years of brand experience within a consumer goods company or equivalent account management experience at an advertising/marketing agency
        
        
        
        
        
        
        
        
      • adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
        
      • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
        
      • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388. hours per day that increases with years of service, 20 days. paid holidays throughout the calendar year and Service Time Off during milestone years.
        
      • The anticipated low and high end of the base pay range for this position is $90,000.00 - $100,000.00. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role.
        
      • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Carlsbad, CA.
        
      • Though our teammates hail from all corners of the world, our working language is English.
        
        

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